5 Reasons Why The Real Rug Company Is Your Best Choice For Rugs... + How to get FREE Shipping!

We've all done it, gone through about 20 websites looking for something and buying from the first one anyway..

So, what makes The Real Rug Company the right choice?

Here are 5 reasons why our rugs and our service is MUCH better than other online rug shops...

1. Guaranteed Price and Quality

If you find the same rug for sale elsewhere and it is at a lower price, we will match the price, or if you have already bought it, we will refund any difference and give you a voucher to use on our other websites - then we will adjust our prices accordingly! If any defect develops with a rug, we will collect the rug from you at our expense and refund or replace it according to your wish. Shop with confidence at The Real Rug Company.

2. FREE Overnight delivery in the UK

Other than a few highland and island postcodes your new rug will be delivered free of charge on an overnight service.

3. Rugs Made From Natural Materials

We focus on natural materials for our range of rugs. Wool, jute, hemp, leather. All these material have advantages over man made alternatives. They are fire and stain resistant for example.

4. Authentic Rugs From The Place In The World Where They Traditionally Originate.

You can get Chinese Flokati rugs, but we have them made in Greece because that is where they have traditionally been made for a very long time, and we believe that means a better quality rug for you. Likewise you can get cowhides rugs from India, but we get ours from Argentina because that is where the longest tradition is. We follow this principle across our range of rugs.

5. Rugs Designed In-House To Ensure Highest Specifications

For example, our Highlander rugs have a 10cm deep pile. It was originally 6cm. The knots are closer together and in a checkerboard pattern rather than further apart and in rows. The result is a better rug. We upgrade and improve all rugs which we stock.


How to get FREE Shipping.

Step 1:  Have a UK delivery address.
Step 2:  Order a rug and we will ship for FREE!

Latest Rugs On Sale . .. view here and save over 20%!

£389.00 £171.76
£695.00 £521.26

Rugs Shipped FREE

The price you see is the price you pay, and we ship with an overnight service in the UK. We also send rugs throughout Europe with low shipping rates.

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Join The Gang

… of happy customers. Take the time to read some of the customer testimonials and call us or send a message with any questions about rugs. We are here to help.

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The Real Rug Company – Rugs Since 2005

Flokati Rugs

Original Greek flokati rugs made from New Zealand drysdale wool type 126/7.

From £42.49

Bespoke Rugs

Any design, any size, any material. You tell us what you want, and we will make it for you.

Get Started

Braided Hemp Rugs

Sturdy and natural and feeling great under foot. These are soft rugs with a natural sheen.

From £81.41

Clearance Rugs

Exciting experiments and random left overs. Huge discounts mean real bargains!


Coral – Felted Wool

Made from felted New Zealand wool . Thick and cosy rugs. The watermelon one looks awesome.

From £76.78

Cowhide Rugs

Soft, resilient and easy to care for. Plus they look great. All individually photographed.

See them all!

Curly Wool Rugs

Top quality New Zealand wool on a strong cotton base. Your toes sink in to the dense pile.

From £79.87

Felt Pebble Rugs

Our best selling rugs. The felted wool is partially dyed and tightly rolled, so it resembles pebbles.. but soft!

From £76.78

Felted Knit Rugs

Twisted felted wool, is dyed in 2 or 3 different dyes before being woven in to a stunning knitted rug.

From £137.77

Marbles Rugs

A tightly woven rug made of felted wool on a sturdy cotton base. Very popular rugs.

From £71.69

Curly Wool Rugs

A very thick deep shag rug. The wool is twisted in fusilli like strands. A luxurious rug for your home.

From £79.87

Highlander Rugs

The mighty Highlander rug has a pile up to 10cm long. It is the ultimate wool rug for max comfort.

From £65.83

Customers write the nicest things to us. We must be doing something right!

The rug is beautiful. Outstanding quality. I love rugs and have bought many, but the three rugs I’ve now bought from Real Rug are absolute keepers. This one is exactly as described and just shouts quality. Colour is quite light, an almond white colour with a few sandy strands, perfect for my room on the oak floor.

Delivery was next day. Could not be happier. Thankyou very much for your excellent products and service. I recommend you to all who ask about the rug and many do.

Louise A / February 2019

I so LOVE my new rug, it’s fabulous ! Great quality and super fast delivery, thank you!

Sula L / December 2018

Love the colours and texture.

Helen M / November 2018

Excellent quality, worth every penny, fast delivery. First stop when looking for a rug.

Lauren G / October 2018

We are so pleased with our rug-excellent quality and I can see that it will be very hard wearing . The colours are lovely and it goes perfectly in our kitchen/living room-it looks exactly like the photos. I was very impressed with the customer service-ordered it on Sunday afternoon and it arrived on Tuesday morning. Thank you!

Sue B / September 2018

We are so pleased with our rug-excellent quality and I can see that it will be very hard wearing . The colours are lovely and it goes perfectly in our kitchen/living room-it looks exactly like the photos. I was very impressed with the customer service-ordered it on Sunday afternoon and it arrived on Tuesday morning. Thank you!

Caroline B / August 2018

Jute Flat Weave Rugs

From 70x140cm up to 340x340cm. “Loved it so much that I got more in different sizes ”

From £37.32

Kilim Rugs and Carpets

Preserving traditions through the DOBAG project. The natural dyes look wonderful.

From £82.97

Leather Shag Rugs

Only a few left. These rugs are heavy and have a lovelysmell of suede leather. A truly special rug.

From £101.16

Patchwork Leather Rugs

More than 30 stunning designs in stock. These rugs look great andare practical too.

From £234.50

Icelandic Sheepskins

The king of sheepskins. They have a longer pile and softer wool. Individually photographed.

See them all

Salar Bamboo Silk Rugs

These look and feel like silk, but are in fact made from bamboo viscose. Gorgeous colours in stock.

From £194.56

Spring Twist Rugs

Curly strands of New Zealand wool, make this rug soft and comfortable underfoot.

From £79.87

Striped Rugs

10 wonderful stripe designs in scientifically selected colour combinations. Great texture too.

From £194.56

Stone Garden Rugs

A super thick pile interspersed with large felted wool pebbles. Brightly coloured or natural colours.

From £230.41

Square Spiral Rugs

Tightly woven wool arranged in a spiral design in amazing colours. Order today, deliver tomorrow.

From £137.77


A traditional Swedish design of rug, made from cotton, with a suede trim upgrade.

From £26.54

Tentakel Shag Rugs

These rugs have a thick pile made from wool, linen and cotton. Natural white available.

From £94.27

Rugs of Quality

From the raw materials to the finished rug, we make sure every step ensures the highest quality. We use New Zealand wool in our wool rugs and only A+ grade reindeer hides for just 2 examples.

Online Since 2005

The Real Rug Company was started back in November 2005. Our rugs are still about the same prices, but our range is much bigger. This is despite GBP being inflated away.

Nordic Reindeer Hide

Only £120.70

Grade A+ Reindeer Hide
From Northern Sweden (Sami)
130x90cm approximately
Use indoors or outside
Transforms a space
Great for picnics & outdoor seating